Deliverability Shield™
Deliverability Shield™ is CapEngage's automated email reputation protection suite that continuously validates DNS authentication records (SPF, DKIM, DMARC, BIMI), monitors ISP blacklists, and suppresses spam-traps in real time.
Extended Definition
Deliverability Shield is an enterprise security and deliverability suite built directly into CapEngage and Imly ESP. It eliminates manual DNS record errors by continuously scanning domain alignment, monitoring ISP spam complaint thresholds (alerting before exceeding Google/Yahoo 0.1% limits), dynamically adjusting dispatch throttles during ISP reputation dips, and automatically filtering invalid and dormant addresses before dispatches occur.
How It Works
Before any email campaign or transactional batch is dispatched, Deliverability Shield: (1) validates that SPF, DKIM, and DMARC alignment matches sending headers, (2) cross-checks recipient lists against global suppression databases and syntax validation filters, (3) paces message queues according to ISP throttling limits, and (4) tracks real-time feedback loops (FBL) to automatically unsubscribe complaining recipients.
Why It Matters for Enterprise Teams
Prevents catastrophic domain blacklisting, protects hard-earned sender reputation, and ensures consistent 99%+ inbox placement.
Autonomous Execution in CapEngage
Deliverability Shield is included natively with all CapEngage email marketing and Imly ESP accounts, delivering automated DNS setup checks, real-time blacklist alerts, and domain health scoring.
Related AI & Marketing Terms
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