2-Step Soft Prompt Web Push
2-Step Soft Prompt Web Push is an opt-in UX strategy that displays a customized, branded explanation banner before invoking the browser's native notification permission dialog, protecting permission reputation and increasing opt-in rates.
Extended Definition
When a website immediately triggers the browser's native 'Allow Notifications' prompt on first page load, over 80% of users click 'Block', permanently revoking the site's ability to request permission again. A 2-step soft prompt displays an informative branded slide-in (e.g. 'Get instant price drop alerts & order updates') first. Only when the visitor clicks 'Allow' does the site invoke the native browser dialog.
How It Works
CapEngage's lightweight Web SDK (<12KB) renders a custom soft prompt banner triggered by user intent (e.g. after 15 seconds or upon viewing 2 product pages). If the user accepts, the service worker registers the push subscription endpoint and stores the token in the CDP; if dismissed, the prompt gracefully backs off without triggering a permanent browser block.
Why It Matters for Enterprise Teams
Increases browser push notification opt-in rates by up to 34% while maintaining a clean, respectful user experience that complies with Google Chrome's abusive notification enforcement policies.
Autonomous Execution in CapEngage
CapEngage Push Notifications includes customizable 2-step soft prompt templates, token lifecycle management, and full support for macOS Safari and iOS 16.4+ Web Push.
Related AI & Marketing Terms
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