Frequency Capping & Quiet Hours
Frequency Capping is an automated governance mechanism that limits the number of marketing dispatches a single user can receive within a rolling time window (globally or per channel) and suppresses non-urgent messages during local night hours.
Extended Definition
Over-messaging is the primary driver of customer unsubscribes, spam complaints, and WhatsApp block rates. Frequency capping enforces global and channel-level limits (e.g. no more than 2 promotional messages per contact across all channels per 48 hours). Combined with Timezone-Aware Quiet Hours (e.g. withholding promotional dispatches between 9:00 PM and 9:00 AM local recipient time), brands maintain respectful, high-engagement customer relationships.
How It Works
Before any journey step, broadcast, or AI agent dispatches a message, CapEngage checks the recipient's recent delivery log in the CDP. If the user has reached their maximum allowed message cap, the message is automatically queued for later or gracefully dropped based on campaign priority weighting.
Why It Matters for Enterprise Teams
Reduces customer opt-outs and WhatsApp blocks by up to 50%, improves domain reputation on email, and ensures promotional messages arrive when users are awake and active.
Autonomous Execution in CapEngage
CapEngage provides granular global and channel-specific frequency caps and automated timezone quiet hours across all 7 supported messaging channels.
Related AI & Marketing Terms
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