CapEngage AI Engine·Active Sync

CapEngage AI Engagement Platform

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Real-Time CDP · Predictive Decisioning · 6 Native Channels

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FINTECH & PAYMENTS ENTERPRISE CASE STUDY

42% Faster Merchant Activation via Event-Driven Onboarding

Razorpay deployed CapEngage's real-time CDP and IMLY ESP Deliverability Shield to eliminate merchant drop-offs during bank KYC and API key generation.

AI Multi-Channel Sequences

Real-time Intent Scoring

No Credit Card Needed

2-Way CRM Integration

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FINTECH ONBOARDING TRANSFORMATION

Eliminating Friction in Enterprise Developer & Merchant Onboarding

How CapEngage connected telemetry events with automated multi-channel guidance.

Friction Point

The Challenge: Developer & KYC Drop-Offs

Merchants registering on Razorpay frequently paused at two friction points: uploading GST/bank documents and generating their first test API key in sandbox.

Telemetry CDP

Real-Time Telemetry Tracking

CapEngage listened to backend signup events. If a merchant generated sandbox credentials but made zero API calls in 48 hours, an automated developer guide was triggered.

Email Deliverability

IMLY ESP High-Deliverability Warmup

Critical transactional verification codes and settlement alerts were routed via CapEngage's IMLY ESP with automated SPF, DKIM, and DMARC alignment, ensuring 99.4% inbox placement.

Agentic Handoff

Proactive WhatsApp Support Handoff

For high-value enterprise accounts stalling at KYC, CapEngage initiated a conversational WhatsApp check-in, seamlessly handing off to dedicated compliance agents.

FINTECH PRODUCT LEADERSHIP

What Razorpay Engineering & Growth Leaders Report

“In payments, every minute of onboarding delay leads to merchant drop-off. CapEngage gave us the sub-second event ingestion and reliable email/WhatsApp delivery infrastructure needed to cut our merchant activation cycle by 42%.”

Lead Growth Architect

Razorpay Payments ·

Automate High-Stakes Fintech Journeys

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CapEngage AI Engine·Active Sync

CapEngage AI Engagement Platform

Loading Intelligent Customer Journeys...

Real-Time CDP · Predictive Decisioning · 6 Native Channels

CapEngage AI Engagement Platform

Ready to Scale with Agentic AI?

CapEngage AI Customer Engagement

42% Faster Merchant Activation via Event-Driven Onboarding

Eliminating Friction in Enterprise Developer & Merchant Onboarding

The Challenge: Developer & KYC Drop-Offs

Real-Time Telemetry Tracking

IMLY ESP High-Deliverability Warmup

Proactive WhatsApp Support Handoff

What Razorpay Engineering & Growth Leaders Report

Automate High-Stakes Fintech Journeys

CapEngage AI Engagement Platform

Ready to Scale with Agentic AI?

42% Faster Merchant Activation via Event-Driven Onboarding

Eliminating Friction in Enterprise Developer & Merchant Onboarding

The Challenge: Developer & KYC Drop-Offs

Real-Time Telemetry Tracking

IMLY ESP High-Deliverability Warmup

Proactive WhatsApp Support Handoff

What Razorpay Engineering & Growth Leaders Report

Automate High-Stakes Fintech Journeys