CapEngage AI Engine·Active Sync

CapEngage AI Engagement Platform

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Real-Time CDP · Predictive Decisioning · 6 Native Channels

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BEAUTY & E-COMMERCE ENTERPRISE CASE STUDY

2.9x Higher CTR on Restock & Dwell-Time Browse Alerts

Nykaa deployed CapEngage's Web SDK and WhatsApp automation to capture high-dwell window shoppers and notify beauty enthusiasts the moment sold-out luxury cosmetics returned to inventory.

AI Multi-Channel Sequences

Real-time Intent Scoring

No Credit Card Needed

2-Way CRM Integration

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CONVERSION ARCHITECTURE

Capturing Lost Demand in Luxury Beauty & Cosmetics

How real-time behavioral dwell signals converted passive browsers into repeat purchasers.

The Bottleneck

The Problem: Luxury SKU Stock-Outs

High-demand makeup, skincare, and fragrance lines frequently sold out during major shopping festivals. Traditional email restock lists had low open rates, resulting in lost sales to parallel importers.

Restock Engine

The Solution: Instant WhatsApp Restock Reservations

CapEngage enabled 1-tap WhatsApp opt-ins on out-of-stock product pages. The moment inventory updated in ERP, CapEngage dispatched instant WhatsApp reserve alerts with 1-click checkout.

Intent AI

Dwell-Time Intent Qualification

CapEngage Web SDK tracked category dwell time (>45s) and shade comparison clicks to trigger curated shade-matching guides and limited-time beauty offers.

Fallback Engine

Intelligent Channel Fallback

If a shopper did not read the WhatsApp alert within 15 minutes, CapEngage automatically triggered an In-App push notification with customized beauty loyalty points.

GROWTH LEADERSHIP FEEDBACK

Nykaa Retention Team on CapEngage

“CapEngage's sub-second WhatsApp triggers allowed us to monetize restock moments with incredible precision. Reaching our shoppers on WhatsApp the moment luxury stock replenished generated a 41.6% conversion rate on reserved items.”

Director of Customer Retention

Nykaa ·

Elevate Your D2C & Beauty Retention Today

Discover how CapEngage drives high-ROI customer journeys for premier consumer brands.

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CapEngage AI Engine·Active Sync

CapEngage AI Engagement Platform

Loading Intelligent Customer Journeys...

Real-Time CDP · Predictive Decisioning · 6 Native Channels

2.9x Higher CTR on Restock & Dwell-Time Browse Alerts

Nykaa deployed CapEngage's Web SDK and WhatsApp automation to capture high-dwell window shoppers and notify beauty enthusiasts the moment sold-out luxury cosmetics returned to inventory.

AI Multi-Channel Sequences

Real-time Intent Scoring

No Credit Card Needed

2-Way CRM Integration

CapEngage AI Engagement Platform

Ready to Scale with Agentic AI?

CapEngage AI Customer Engagement

2.9x Higher CTR on Restock & Dwell-Time Browse Alerts

Capturing Lost Demand in Luxury Beauty & Cosmetics

The Problem: Luxury SKU Stock-Outs

The Solution: Instant WhatsApp Restock Reservations

Dwell-Time Intent Qualification

Intelligent Channel Fallback

Nykaa Retention Team on CapEngage

Elevate Your D2C & Beauty Retention Today

CapEngage AI Engagement Platform

Ready to Scale with Agentic AI?

2.9x Higher CTR on Restock & Dwell-Time Browse Alerts

Capturing Lost Demand in Luxury Beauty & Cosmetics

The Problem: Luxury SKU Stock-Outs

The Solution: Instant WhatsApp Restock Reservations

Dwell-Time Intent Qualification

Intelligent Channel Fallback

Nykaa Retention Team on CapEngage

Elevate Your D2C & Beauty Retention Today