1. Monthly Active User (MAU) Calculation Rules
CapEngage subscription tiers are calculated based on Monthly Active Users (MAUs). An MAU is defined as any unique identified user (User ID) or anonymous device token that performs at least one tracked event, receives a push/email/SMS/WhatsApp message, or interacts with your product within a 30-day billing cycle.
Counting Rules:
- An end-user who receives multiple notifications or performs 100+ app events in a single month counts as exactly ONE (1) MAU.
- Anonymous users who subsequently identify (e.g., guest user signs up) are automatically merged into a single user profile record.
- Archived users, unsubscribed profiles, and dormant contacts with zero event activity during the billing cycle are excluded from MAU counts.