CapEngage AI Engine·Active Sync

CapEngage AI Engagement Platform

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Real-Time CDP · Predictive Decisioning · 6 Native Channels

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SUPER-APP & OMNICHANNEL ENTERPRISE CASE STUDY

+42% Cross-Category Repeat via Real-Time CDP & NeuCoins AI Triggers

Tata Neu unified customer interactions across retail, electronics, grocery, and travel using CapEngage's real-time identity graph and automated WhatsApp journeys, unlocking multi-category lifetime value.

AI Multi-Channel Sequences

Real-time Intent Scoring

No Credit Card Needed

2-Way CRM Integration

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CHALLENGE, SOLUTION & IMPACT

Solving Multi-Brand Data Silos in a 50M+ User Ecosystem

How Tata Neu eliminated siloed communications to create unified, highly contextual consumer experiences.

The Bottleneck

The Challenge: Cross-Brand Fragmented Context

With users shopping across BigBasket, Croma, Air India, and Westside, interactions were siloed. Shoppers who bought a flight rarely received timely travel electronics or hotel recommendations.

Unified CDP

The Solution: Real-Time Golden Identity Graph

CapEngage unified multi-app event streams into a single real-time profile in <10 milliseconds, attributing unified NeuCoins balances and cross-vertical purchase intent.

Loyalty AI

Contextual NeuCoins Loyalty Triggers

Automated WhatsApp and push journeys nudged shoppers with expiring NeuCoins reminders, showcasing personalized catalog items across complementary categories.

Fatigue Control

Autonomous Frequency & Burnout Governance

CapEngage's AI decision engine governed cross-brand touchpoints, capping total alerts to 2 per week per user to completely prevent app notification fatigue.

EXECUTIVE TESTIMONIAL

What Digital Leadership Says

“CapEngage gave us the sub-second streaming architecture required to connect multi-brand consumer intent across our super-app ecosystem. Driving contextual cross-category triggers via WhatsApp and push increased our 60-day repeat rate by 42% and delivered over ₹18.5 Crore in attributed revenue.”

VP of Growth & Retention

Tata Neu Super-App ·

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Join Tata Neu, Nykaa, and 500+ top enterprises automating omnichannel journeys with CapEngage AI.

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Official Meta BSP · SOC 2 Type II Certified · Contractual 99.9% SLA

CapEngage AI Engine·Active Sync

CapEngage AI Engagement Platform

Loading Intelligent Customer Journeys...

Real-Time CDP · Predictive Decisioning · 6 Native Channels

+42% Cross-Category Repeat via Real-Time CDP & NeuCoins AI Triggers

AI Multi-Channel Sequences

Real-time Intent Scoring

No Credit Card Needed

2-Way CRM Integration

CapEngage AI Engagement Platform

Ready to Scale with Agentic AI?

CapEngage AI Customer Engagement

+42% Cross-Category Repeat via Real-Time CDP & NeuCoins AI Triggers

Solving Multi-Brand Data Silos in a 50M+ User Ecosystem

The Challenge: Cross-Brand Fragmented Context

The Solution: Real-Time Golden Identity Graph

Contextual NeuCoins Loyalty Triggers

Autonomous Frequency & Burnout Governance

What Digital Leadership Says

Streaming Identity Graph

Multi-Brand Journey Orchestration

Tier-1 WhatsApp Business API

Smart Frequency Capping

Ready to Scale Your Enterprise Retention Engine?

CapEngage AI Engagement Platform

Ready to Scale with Agentic AI?

+42% Cross-Category Repeat via Real-Time CDP & NeuCoins AI Triggers

Solving Multi-Brand Data Silos in a 50M+ User Ecosystem

The Challenge: Cross-Brand Fragmented Context

The Solution: Real-Time Golden Identity Graph

Contextual NeuCoins Loyalty Triggers

Autonomous Frequency & Burnout Governance

What Digital Leadership Says

Streaming Identity Graph

Multi-Brand Journey Orchestration

Tier-1 WhatsApp Business API

Smart Frequency Capping

Ready to Scale Your Enterprise Retention Engine?

CapEngage AI Engagement Platform

Ready to Scale with Agentic AI?

CapEngage AI Customer Engagement

+42% Cross-Category Repeat via Real-Time CDP & NeuCoins AI Triggers

Solving Multi-Brand Data Silos in a 50M+ User Ecosystem

The Challenge: Cross-Brand Fragmented Context

The Solution: Real-Time Golden Identity Graph

Contextual NeuCoins Loyalty Triggers

Autonomous Frequency & Burnout Governance

What Digital Leadership Says

Core Engine Capabilities Behind Tata Neu's Scale

Streaming Identity Graph

Multi-Brand Journey Orchestration

Tier-1 WhatsApp Business API

Smart Frequency Capping

Ready to Scale Your Enterprise Retention Engine?

CapEngage AI Engagement Platform

Ready to Scale with Agentic AI?

+42% Cross-Category Repeat via Real-Time CDP & NeuCoins AI Triggers

Solving Multi-Brand Data Silos in a 50M+ User Ecosystem

The Challenge: Cross-Brand Fragmented Context

The Solution: Real-Time Golden Identity Graph

Contextual NeuCoins Loyalty Triggers

Autonomous Frequency & Burnout Governance

What Digital Leadership Says

Core Engine Capabilities Behind Tata Neu's Scale

Streaming Identity Graph

Multi-Brand Journey Orchestration

Tier-1 WhatsApp Business API

Smart Frequency Capping

Ready to Scale Your Enterprise Retention Engine?