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Real-Time CDP · Predictive Decisioning · 6 Native Channels

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Level 2 · Data & AnalyticsLevel: Intermediate2.5 Hours

CapEngage Certified Data & Analytics Specialist

The CapEngage Certified Data & Analytics Specialist certification proves mastery in data pipeline architecture, customer data platform (CDP) schema design, and advanced lifecycle analytics. Learn how to implement client-side and server-side tracking, configure cross-device identity graphs, analyze cohort retention curves, and calculate multi-touch marketing ROI with precision.

Active Learners1,540+ Certified Specialists

Average Pass Rate86.5%

Learner Rating4.97 / 5.0 (340+ reviews)

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100% Free Professional Track

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Includes all 3 modules, 6 interactive lessons, and official verified LinkedIn certification.

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Dr. Neha Kulkarni

Principal Data Scientist & Analytics Lead, CapEngage

Ph.D. in Computer Science · Ex-Amazon Analytics Lead

Interactive Learning LMSLesson 1 of 6

CapEngage CDP Schema: Profiles, Events, and Custom Objects

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Curriculum Outline

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Module 1: CDP Schema Architecture & Event Streaming

Module 2: Identity Graphs & Session Stitching

Module 3: Cohort Retention & Multi-Touch Attribution

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Module 1: CDP Schema Architecture & Event Streaming25 Mins

CapEngage CDP Schema: Profiles, Events, and Custom Objects

Enterprise customer engagement requires modeling real-world complexity beyond flat user traits. CapEngage Custom Objects allow brands to associate multiple subscriptions, policies, or family members with a single unified profile.

Topics:CDP SchemaCustom Objects1-to-Many RelationshipsData Typing

Relational Modeling with Custom Objects

A customer at a fintech app holds three separate mutual fund portfolios. In CapEngage, each portfolio is a Custom Object record linked to the primary user ID via a foreign key, allowing journeys to trigger specifically when Portfolio A drops below a target threshold.

Key Architectural Takeaways

Standard profiles store 1-to-1 customer attributes (email, phone, tier).
Custom Objects enable 1-to-many relational modeling (e.g., bank accounts, vehicles, subscriptions).
Strict schema enforcement prevents dirty data from polluting audience segments.

Industry Competencies You Will Master

CapEngage CDP Data Modeling & Custom Object Schemas
Client-side SDK (Web/iOS/Android) vs Server-Side Ingestion
Cross-Device Identity Graph & Anonymous Session Stitching
N-Day & Rolling Cohort Retention Curves
First-Touch, Last-Touch, and Multi-Touch Attribution (MTA)
Data Clean Rooms, Warehouse Export & BigQuery/Snowflake Sync

Target Roles & Prerequisites

Recommended Background:

Basic knowledge of SQL and relational or document database concepts
Understanding of digital marketing funnels, conversion tracking, and cookie lifecycles

Who Should Take This:

Marketing Data Analysts & Analytics Engineers
CDP Administrators and Data Platform Leads
Performance Analytics Managers optimizing multi-channel attribution
Growth Engineers implementing tracking SDKs and data governance

CapEngage AI Engine·Active Sync

CapEngage AI Engagement Platform

Loading Intelligent Customer Journeys...

Real-Time CDP · Predictive Decisioning · 6 Native Channels

CapEngage Certified Data & Analytics Specialist

Active Learners1,540+ Certified Specialists

Average Pass Rate86.5%

Learner Rating4.97 / 5.0 (340+ reviews)

CredentialLinkedIn Verified

CapEngage AI Engagement Platform

Ready to Scale with Agentic AI?

CapEngage AI Customer Engagement

CapEngage Certified Data & Analytics Specialist

Dr. Neha Kulkarni

CapEngage CDP Schema: Profiles, Events, and Custom Objects

Curriculum Outline

Ready for Your Credential?

CapEngage CDP Schema: Profiles, Events, and Custom Objects

Relational Modeling with Custom Objects

Key Architectural Takeaways

Industry Competencies You Will Master

Target Roles & Prerequisites

CapEngage AI Engagement Platform

Ready to Scale with Agentic AI?

CapEngage Certified Data & Analytics Specialist

Dr. Neha Kulkarni

CapEngage CDP Schema: Profiles, Events, and Custom Objects

Curriculum Outline

Ready for Your Credential?

CapEngage CDP Schema: Profiles, Events, and Custom Objects

Relational Modeling with Custom Objects

Key Architectural Takeaways

Industry Competencies You Will Master

Target Roles & Prerequisites